Services and Solutions
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+ Planning
Go To Market 3 Week Sprint
A rapid, focused plan to launch your product to market within three weeks.
Voice of the Customer
Interviews and surveys with current and past customers to know exactly why they stay or why they leave.
SWOT Analysis
Identifying strengths, weaknesses, opportunities, and threats in your revenue strategy.
Sales Territory Redraw
Redrawing your sales territories based on potential revenue, market goals, and rep incentives.
Competitor Research
In-depth analysis of competitors to understand market positioning, targets, digital channels, and opportunities.
Budget Allocation
Optimizing your budget to maximize returns on marketing and sales efforts.
Strategic Partnerships Research
Identifying potential partners that align with your company and creating a plan for outreach and activation.
Channel Strategy
Determining the best channels for distributing your product or service.
Market Expansion Strategy
A detailed plan to enter new markets or regions while minimizing risk.
Annual Revenue Plan
A year-long roadmap for revenue targets including channel-specific metrics and goals.
Revenue Forecasting
Estimating future revenue to guide strategic decision-making.
CAC Evaluation
Determine your current cost of acquisition, where it should be, and what actions need to be taken to get there.
+ Digital Marketing
SEO Analysis
Comprehensive evaluation of your website’s search engine performance and optimization.
Search Paid Advertising
Evaluating potential return from search engine advertising with recommended campaign plans.
Newsletter Paid Advertising
Evaluating potential return from programmatic newsletter advertising with recommended campaign plans.
PPC Audit
Reviewing current pay-per-click (PPC) campaigns to optimize performance.
Messaging Experimentation
Define the messaging and benefits across different personas and build an experimentation plan to test which messages resonate.
Ad Conversion Optimization
Using A/B testing and advanced analytics to increase conversion rates on your digital ads.
Referral Program Setup
Designing and implementing a referral program to leverage existing customers for new sales.
Content Strategy/Calendar
Development of a targeted content plan to attract, engage, and convert your audience.
Social Paid Advertising
Evaluating potential return from social media advertising with recommended campaign plans.
Email Marketing Strategy
Creating an email marketing plan focused on nurturing leads and driving conversions.
Site Conversion Optimization
Analyzing and improving website elements to increase visitor-to-customer conversion.
Webinar Funnel Creation
Building marketing funnels around webinars for lead generation and audience engagement.
Interactive Content Creation
Designing engaging, interactive content (quizzes, polls, etc.) to drive user engagement.
Social Media Audit
Evaluating your social media presence and identifying areas for improvement.
Direct Placement Ads
Evaluating potential return from direct placement advertising with recommended campaign plans.
Lead Nurturing Design
Building automated campaigns to nurture leads throughout the sales funnel.
Customer Journey Mapping
Visualizing every interaction customers have with your brand from awareness to purchase.
Omnichannel Campaign
Developing integrated campaigns that connect touchpoints across email, social, web, and offline channels.
Affiliate Marketing Setup
Establishing an affiliate program to leverage external partners in promoting your products.
+ Data Operations
Sales Process Documentation
Putting your sales process down on paper for training, consistency, and future iteration.
Lead Source Attribution Tracking
Setting up tracking systems to determine which marketing channels are driving leads and conversions.
CRM Data Cleanup and Enrichment
Organizing and enhancing CRM data to improve sales and marketing efficiency.
Database Segmentation
Dividing customer databases into targeted groups for more effective communication.
Data Migration Services
Moving and structuring data from one system to another efficiently and accurately.
Full Customer Journey Visualization
Creating a flowchart of the entire customer journey from unaware to signed customer and beyond.
End-to-End Funnel Analytics Implementation
Tracking and analyzing customer behavior through every step of the sales funnel.
Ideal Customer Profile Contact Sourcing
Identifying and gathering contacts of your Ideal Customer Profile for targeted outreach.
Data Integrity Audit
Ensuring the accuracy and consistency of your CRM and sales data.
Legacy CRM Migration
Move from a legacy CRM to a modern CRM without the hassle.
Customer Lifetime Value (CLV) Modeling
Calculating and optimizing customer lifetime value to improve long-term profitability.
Behavioral Contact Segmentation
Using behavioral data to segment customers and create more targeted marketing efforts.
Contact Data Trigger Source Automation
Building automation that pulls target contacts as they meet triggers specific to your business.
Pipeline Data Analysis
Evaluating sales pipeline data to identify bottlenecks and opportunities.
Dashboard and Report Setup
Creating dashboards and visual reports for easy interpretation of sales/marketing data.
+ Outbound Sales
Outbound Sales Benchmarking
Measuring and comparing outbound sales efforts to industry best practices.
Cold Call Script and Framework Development
Crafting scripts for outbound calls to improve conversion rates and lead generation.
Lead and Account Qualification Framework
Building criteria and processes for determining the best leads to pursue.
SDR/BDR Playbook and Guidelines
A detailed guide for SDRs to follow in outbound sales activities including metrics, goals, and "how-to"s.
Cold Call Targeting and Data Deep Dive
Learn from your last 20k cold calls how to improve your next 20k with data-backed targeting.
Prospecting Playbook Creation
Developing a playbook with tactics for sourcing and engaging new leads.
Automated Outreach Campaigns
Setting up automated campaigns to engage prospects at scale.
Video Prospecting Campaigns
Building video-based outreach sequences to engage and convert cold prospects.
Email Prospecting Done-For-You
Done-For-You email prospecting.
Outbound Technology Stack Build
Own the best-of-the-best sales technology that improves your sales reps' throughput without breaking the bank.
Follow-up Sequence Optimization
Improving post-contact sequences to increase response rates from leads.
Competitor Battlecard Creation
Developing competitive battlecards that help reps counter objections and beat competitors.
+ Training
Fundamentals of Demand Generation for Founders
Establishing key practices to create and nurture demand for your product or service.
Fundamentals of Peer-to-Peer Demand Gen
How to leverage referrals, events, partnerships, and handshakes to generate revenue.
Sales Teams as Market Intelligence Agents
Learning how sales conversations hold some of the most important market intelligence for your company, and how to harvest it.
Marketing Automation Training
Training on the use of marketing automation tools to improve efficiency.
CRM Usage and Time Saving Training
Training teams on best practices for CRM usage to enhance productivity and customer insights.
Fundamentals of Outbound Sales
Demystifying the math and madness behind outbound prospecting, including the tech, process, and results.
Fundamentals of Customer Success
Creating happy customers that renew, expand, and advocate.
"How do I.." for Specific Issues
Providing guidance and actionable steps for your specific sales, marketing, or growth challenges.
Content Marketing Workshops
Workshops focused on teaching content strategy for business growth.
Account-Based Marketing (ABM) Training
Training teams on the principles and execution of ABM for targeted campaigns.
Fundamentals of Inbound Marketing
Demystifying SEO, organic, paid advertising, and the options your company has online.
Product-Led Growth and the Enterprise Tipping Point
How to use great products as lead generation for your large accounts.
Sales Technology and Techniques
Interactive workshops to enhance your team's sales skills and techniques.
Sales Automation Platform Training
Equipping sales teams with tools and strategies to improve efficiency and success rates.
CAC, LTV, and Revenue Math Basics
Learning the fundamental math behind revenue generation and what influences the cost of acquisition.